Governmental jurisdictions concerning cannabis legalisation may lead to a decline in risk perception, which, if left unregulated, has the potential to influence individuals’ attitudes and behaviors regarding cannabis use in the future. Global cannabis-use patterns have been shaped by legislative changes in cannabis laws along with unprecedented issues like the COVID-19 pandemic, resulting in complex historical and cultural ties associated with cannabis consumption. Notably — significant increases in cannabis potency, marked by higher THC levels and lower CBD levels, have been documented in longitudinal studies conducted in the USA and Europe over the past twenty years. Additionally — accessibility to cannabis, along with feelings of anxiety, depression, and boredom during the COVID-19 pandemic, might have played a role in the rising consumption of cannabis. A global survey indicated a 63% increase in cannabis use globally during the early lockdowns of the COVID-19 pandemic in 2020.
The realm of fashion extends into home environments, where numerous individuals showcase branded accessories for smoking and growing. Beyond clothing (weed fashion includes a variety of items such as bags), cases, accessories, hats, sunglasses, and more. However (within the cannabis community), it delves much deeper, encompassing numerous life aspects.
Pure Beauty originated from a quest for a weed brand infused with creativity that integrated music (filmmaking), art, fashion, and photography—elements the founders found lacking. “I recall my first encounter with the profound effects cannabis can have on your mind. Our philosophy has been to approach the idea of being a stoner without any preconceived notions, fully embracing the complexities of being stoned and the feelings and meanings that accompany it.”
Aesthetic cues from dispensary culture — such as minimal packaging, matte tones, and wellness-forward branding, have begun to appear in street-luxury looks. For an increasing number of consumers (it’s part of a broader lifestyle), and luxury brands want to be part of that conversation. Cannabis companies are teaming up with luxury designers to create limited-edition collections. The result is fashion that feels grounded yet elevated (casual), but curated.
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Artists (writers), and musicians embraced it as a source of inspiration, social connection, and personal expression. Music festivals (art collectives), and political activism defined cannabis as a symbol of creativity, freedom, and alternative lifestyles. The global legal cannabis market reached nearly $70 billion USD in 2024 and is projected to grow to more than $216 billion USD by 2033. People around the world are exploring cannabis not only for recreational or medicinal purposes but as part of rituals — creativity, and self-care. Once limited to underground circles and countercultural movements, it has now entered mainstream wellness routines, lifestyle habits, and even holiday gifting traditions. For the modern consumer, paradise isn’t a place you go; it’s a feeling you have to manufacture, quickly.
“We wanted to honor Brooklyn’s art while current research in phytotherapy embracing cannabis culture,” says Maya Rodriguez, co-founder. This brand celebrates Brooklyn’s art and cannabis culture. They blend cannabis culture with artistic design. In Brooklyn’s growing cannabis scene, High Fashion Smokes and Prints stands out. The arts community sees cannabis as a creative spark.
And the single most useful realization is that your ideal high isn’t a strain name, it’s a pattern that’s unique to you. A hoodie doesn’t tell you which terpenes calm you down or wind you up — that’s where the High Families framework comes in, grouping strains by effect profile , Relax, Uplift, Energy, and more, instead of marketing hype. Wearing the leaf is now low-stakes self-expression. Some analyses note that today’s hemp textile processing — especially the degumming stage and reliance on older machinery — can erode those farm-level gains, and hemp still holds well under 1% of the global fiber market. Seoul-based Sundae School blends high-end tailoring with subtle cannabis references to make pieces that read as sophisticated rather than stoner-y, the apparel equivalent of the rise of intentional, connoisseur-style consumption.
In 2020, she became certified in endocannabinoid medicine studies from the American Journal of Endocannabinoid Medicine. It’s about creativity, consciousness, as well as culture, with fashion becoming one of its most expressive canvases. Some brands design collections around specific strains like Gelato or Lemon Haze (using scent), flavor, and color as a conceptual foundation for garments.
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That’s where cannabis fashion finds its future. New York’s dispensaries (including Liberty Buds), feel the wave of this excitement. Independent designers release capsule collections with hand-dyed fabrics and strain-inspired color palettes. The new era is one where cannabis looks and feels as good as it works. The design tells a story about trust, creativity, and innovation.
These results seem to be consistent with previous studies in Southern European countries , Spain and Portugal,, where strictness and impositions in socialisation practices are culturally perceived in a negative way . Overall — the existence of different cannabis policies adds further complexity to understanding cultural aspects of cannabis use across different countries and social classes, highlighting the importance of having both global perspectives and local approaches when aiming to investigate cross-cultural aspects of cannabis use. Our aim was to provide a developmentally informed overview of existing studies and to highlight important areas of future research to enhance our understanding of the roles of different characteristics and dimensions of culture on cannabis use . We considered relevant studies regardless of study design and year of publication , the review concluded in November 2022,. Although cannabis use prevalence differs across countries and cultures, it is challenging to tease apart patterns of cannabis use in distinct world regions with specific cultures and norms due to cultural differences in geographical regions worldwide .
From vibrant artistic expressions to fashion trends and musical genres — cannabis has left a lasting impact on creativity and counter-culture movements. We really feel like this is the future of our business. ” As the community grew — the clothing developed, and Sundae School was picked up by Barneys and other luxury retailers.